The Irresistible Business

:: articles to help entrepreneurs excel

  • When did you last revamp your offerings?

    Due to popular demand (I’ve always wanted to say that), I am finally launching full-service copywriting. Brilliant Bio Bundles have always been my biggest seller, so I’ve decided to ramp up the writing portion of my business and expand into all aspects of web-based copywriting—freeing my clients to get back to the work they really [...]

  • 5 Questions to Ask Yourself Before Going Into Business

    I had the honor of being featured on Michelle Ward’s website, When I Grow Up Coach, this week.  In my article, I talk about the 5 questions I asked myself when my first business went bust–and how they led me to create a profitable business I love on my second try.  I knew the statistic [...]

  • Do entrepreneurs need performance reviews?

    A few weeks ago, I was sharing entrepreneurial frustrations with one of my mastermind buddies, PJ. She mentioned that there was so much she knew she should be doing (Write an about page! Build strategic partnerships! Blog more! Get the message out on Twitter!), she was overwhelmed and didn’t have a clue where to start. I confessed [...]

  • Whose rules are you following?

      There’s so much chatter online, at times it can be tough to tell who’s really running the show. If you’re anything like me, you’ve probably seen too many headlines like these: “Top 5 tips to increase your landing page conversion rate!”“Don’t miss out on this must-do action to boost your sales!”“The most productive morning: [...]

  • Finding Confidence & Peace of Mind with your SEO

    Over the past three years, I’ve read everything I could get my hands on about Search Engine Optimization (SEO)—otherwise known as how to show up at the top of Google search results. I have to admit, when I first delved into the world of SEO, I was overwhelmed. The experts made it sound hopeless and [...]

  • Expand or Contract?

      As we kick off the last full month of summer, it’s the perfect time to reflect on how you’ve been operating in your business and in your life as of late.  Have you been pushing, reaching, stretching, trying new things and fearlessly moving forward? If yes, it might be the perfect time to pause, [...]

  • Tiny list? Want to launch a product? Perfect!

    On Monday I launched my SEO Glow Digital Course, a product that makes me wildly proud. I have been working on this course for months, and while I could have launched it sooner, it sat languishing on my desktop for a while.  Why? Let me know if any of these excuses sound familiar. ♦ My list [...]

  • Launching! SEO Glow Digital Course

    After months of working behind the scenes, it’s finally time to announce the launch of my first e-product! The SEO Glow Digital Course What if SEO isn’t actually as complicated as many experts would like you to believe? What if it could be a creative way to help your business grow?  What if it could [...]

  • Just Write.

    Will Shatterly’s words have acted as a mantra of sorts for me over the last few years. When I worked with students on their college application essays, I would tell them they just had to create something as a first draft; we could worry about making it good later. When I’m coaching clients to improve [...]